Legend Holdings has always strived to become a "trusted and respected" company, incorporated corporate social responsibility into the company's overall strategy, and actively participated in social welfare undertakings. The company focuses on systematic planning and long-term investment in areas such as "rural revitalization", "scientific and technological innovation" and "promoting righteousness ", fulfills social responsibilities with practical actions, and helps achieve common prosperity.
Social Welfare
Rural Revitalization
——Talents Development——
Legend Enterprising Class
The "Legend Enterprising Class" public welfare education project was launched in 2004, mainly for underdeveloped areas. It has been providing study and living expenses support to high school students from low-income families, and helping them expand their horizons, cultivate correct values, and improve comprehensive qualities through a series of empowering training activities, making contributions to the revitalization of rural talents.
Since the launch of the project, Legend Holdings has successively initiated "Legend Enterprising Class" in Yanqing District in Beijing, Huining County in Gansu Province, Duyun City in Guizhou Province, Beichuan County in Sichuan Province, and Liupanshan in Ningxia Hui Autonomous Region, and has helped more than 3,000 students, 2,400 of which have successfully entered university.
Timely assistanceFinancial support + characteristic services
The children were very excited to see the foreign teachers
"Legend Enterprising Class" dream trip to Hangzhou Asian Games
"Legend Enterprising Class" dream trip to the West Lake in Hangzhou
Career planning lecture
Students enthusiastically raised their hands to ask questions during the opening ceremony
A company representative delivered a speech at the opening ceremony of the "Legend Enterprising Class" in Duyun No. 2 Middle School
Company representatives attended the opening ceremony of the "Legend Enterprising Class" in Huining No. 2 Middle School
The opening ceremony of the "Legend Enterprising Class" of Liupanshan Senior High School
Student profile of "Legend Enterprising Class" in Liupanshan Senior High School
Mr. Ning Min encouraged students in the cloud opening ceremony
Mr. Liu Chuanzhi held a discussion with students at Peking University
"Legend Enterprising Class" dream trip to the Weiming Lake of Peking University
Mr. Liu Chuanzhi had dialogues with representatives from the "Legend Enterprising Class" University Student Association
Representatives of teachers and students from "Legend Enterprising Class" visited Legend Holdings
Active interactions with experts during empowering training events
"Legend Enterprising Class" dream trip to Shaoxing, the former residence of Mr. Lu Xun
"Legend Enterprising Class" dream trip to the National Museum of China
Visit to Lenovo Group
Visit to Lenovo Group, experiencing the power of cutting-edge technology
"Legend Enterprising Class" dream trip to Tiananmen Square
World boxing champion Mr. Zou Shiming was invited to share the spirit of "enterprising"
The children were very excited to see the foreign teachers
Get a closer look at the lives of students
Bring rich "nourishment for the mind" to students
Participate in students’ development activities
Pairs of eyes longing for knowledge
Mr. Liu Chuanzhi had a free talk with graduates of "Legend Enterprising Class" in Beijing
——Industrial Assistance——
Legend-Revolving Loans for Mothers
In 2018, Legend Holdings cooperated with the China Women's Development Foundation (CWDF) to provide rural entrepreneurial women with small loans and household poverty alleviation financial support through the " Legend-Revolving Loans for Mothers" public welfare project. So far, it has successively assisted women from low-income families in Shuangjiang County in Yunnan Province, Pengshui County in Chongqing City, and Yushu City in Jilin Province to carry out local characteristic entrepreneurial projects, jointly promoting the local industrial development path towards quality agriculture, green agriculture, and efficiency priority.
The cooperation between Legend Holdings and CWDF began in 2004. Since then, Legend Holdings has donated a total of RMB27.3 million, including RMB4.73 million of rolling implementation funds to support the “Legend-Revolving Loans for Mothers” project. More than 300 women and families have directly benefited, radiating and inspiring about 1,500 people, and driving an increase in the income of farmers by RMB9.02 million.
The company representatives learned about the project progress on the spot
Rural entrepreneurial women in Lincang, Yunnan
Toiling in rice fields
Harvest season
Visit to the Women’s Straw Weaving Cooperative in Yushu City, Jilin Province
Skills training to better help rural women start their own businesses
The PIC of the Women's Straw Weaving Cooperative in Yushu Jilin conducted e-commerce training
"Weaving" happiness with corn leaves
Entrepreneurial women were busy weaving
Happy smiling faces
Teaching straw weaving skills through live broadcast to encourage more people to start their own businesses
A post-90s mother running the straw weaving business at home
Entrepreneurial women in Dahuangtian Village exchanging dragon fruit planting experiences
Dragon fruit growing well
Scientific and Technological Innovation
CEO Training Program of Legend Star
The CEO Training Program of Legend Star was launched in 2008. It aims to provide free public welfare training, integrate multiple resources, share experience in entrepreneurship, management and investment, and assist start-ups to connect resources with venture capital institutions, so as to promote the rapid development of themselves.
Since its establishment, Legend Holdings has invested tens of millions of yuan in training every year, and has admitted a total of 1,298 innovative and entrepreneurial talents. Currently, 55 companies founded by our trainees have been listed on the market, and 122 have been selected as state-level SFPI enterprises, creating nearly 400,000 jobs. An entrepreneurial and innovative ecosystem with important influence in the country has been formed. And we are committed to promoting China's high-level scientific and technological self-reliance, facilitating the transformation of technological achievements, entrepreneurship and innovation, and making more "Legend Contributions".
The 15th batch of students officially graduated
Star Friends joined the "Start-ups Alliance" board of directors after graduation
A group photo of Mr. Ning Min and representatives of graduating students
Mr. Ning Min encouraged entrepreneurs at the opening ceremony
Students of the 15th batch discussing together during class
Students of the 14th batch studying together
Students of the 13th batch holding a graduation anniversary party
Mr. Liu Chuanzhi attended the opening ceremony
Mr. Liu Chuanzhi giving lessons to students
Mr. Liu Chuanzhi and Mr. Ning Min jointly attended the opening ceremony
Opening ceremony on site
"Entrepreneurial Journey to the Gobi" challenge
Group study discussion
Junior and senior students handing over the flag of the training program
Students sharing the joys and sorrows of starting a business
Braving the wind and the waves together
Visiting famous companies together
Searching for answers to questions together
Visiting Star Friends’ companies and learning from senior students
Mr. Liu Chuanzhi presented awards to students
Group photo of students graduating from the CEO Training Program of Legend Star
Group photo at the opening of the 10th batch
In 2008, Mr. LU Yongxiang, then president of Chinese Academy of Sciences and Mr. Liu Chuanzhi, then president of Legend Holdings, attending the opening ceremony of the "Legend College of Chinese Academy of Sciences" together
Legend Holdings Scientific and Innovative Talents Fund
In December 2022, Legend Holdings announced the donation of RMB60 million to the Education Foundation of the University of Chinese Academy of Sciences to establish the "Legend Holdings Scientific and Innovative Talents Fund ". This fund focuses on high-level talents in the University of Chinese Academy of Sciences/Chinese Academy of Sciences system (i.e., high-level scientific and technological self-reliance, high-level free exploration, and high-level innovative talents training). Through professional management operations, it provides targeted support, jointly promotes the spirit of scientists and "two bombs and one satellite", and contribute to the self-reliance in science and technology and the growth of a team of leading talents.
Promoting Righteousness
Legend Beijing Special Foundation for Heroes, Models and Justice-upholders
“Legend Beijing Special Foundation for Heroes, Models and Justice-upholders” is a public charity fund jointly initiated and established by Legend Holdings and founder Mr. Liu Chuanzhi in 2004. It aims to help and rescue heroes, models and justice-upholders along with their families in Beijing, to promote social righteousness. So far, the program has rewarded and funded more than 3,000 people.
Moistening Action
"Moistening Action" was launched in 2013 and was established by Legend Holdings Foundation. By paying attention to and supporting ordinary people or their families who do good deeds in society, the foundation provides certain rewards or assistance, so that the good people can feel the true feelings and warmth of society, promoting social righteousness and moistening social atmospheres.